Natus Vincere enters partnership with crypto exchange Bybit

The cryptocurrency's logo will be featured on Na`Vi's jersey.

Image via Natus Vincere

Natus Vincere has signed a three-year agreement with Bybit, a cryptocurrency exchange, the Ukrainian esports organization announced today.

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The deal will see Bybit’s logo be implemented on all of the Na`Vi’s players’ jerseys plus “impact-driven collaborations”, including charity initiatives, school projects, and campaigns against bullying. With this move, Na`Vi follows the footsteps of other esports organizations, such as TSM, who partnered with a cryptocurrency earlier this year.

Bybit was founded in March 2018 and currently boasts over 2 million registered users on its platform. The crypto exchange will be Na`Vi’s exclusive cryptocurrency platform partner moving forward and will use the exposure to promote its World Series of Trading (WSOT) competition, which will see several Na`Vi players participate in this year’s WSOT.

“We’re proud to be a part of Bybit’s global strategy of their integration into the esports world,” Na`Vi’s CMO Alexander “nervo-” Pavlenko said in an official statement. “Even more, it’s a great honor to become their first partner in our sphere worldwide. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team. We hope to bring new game-changing and engaging projects to make esports the better place to play together.”

The Ukrainian organization currently holds partnerships with brands such as Monster Energy, Logitech, Philips, and PUMA. Na`Vi has teams in Dota 2, VALORANT, Rainbow Six Siege, Apex Legends, and most notably CS:GO, being the home of Oleksandr “s1mple” Kostyliev, one of the best players of all time.

Author
Image of Leonardo Biazzi
Leonardo Biazzi
Staff writer and CS:GO lead. Leonardo has been passionate about games since he was a kid and graduated in Journalism in 2018. Before Leonardo joined Dot Esports in 2019, he worked for Brazilian outlet Globo Esporte. Leonardo also worked for HLTV.org between 2020 and 2021 as a senior writer, until he returned to Dot Esports and became part of the staff team.