Gaming peripheral company HyperX has partnered with the NBA’s Dallas Mavericks.
HyperX will sponsor the future Dallas NBA 2K League team, as well as the rest of the organization. The partnership includes in-arena activities at the American Airlines Arena, including “digital signage, giveaways, and concourse activities,” according to the press release. It’s HyperX’s first partnership with an NBA 2K team.
Related: NBA teams plan franchised esports league for NBA 2K
The inaugural NBA 2K draft and season is slated to begin in spring 2018.
“We see the NBA 2K league as a great way to provide entertainment value and partnering with HyperX is a valuable part of our plan to build a competitive NBA 2K League team,” Dallas Mavericks owner Mark Cuban said in a statement. “HyperX brings an abundance of experience in the gaming community and will be a valuable partner both on and off the court during esports tournaments and events.”
HyperX will make its first appearance at a Dallas Mavericks game on Dec. 2 during the Star Wars Day game between Dallas Mavericks and the Los Angeles Clippers. Fans at the arena will be able to play NBA 2K18 and Star Wars Battlefront 2 while trying out HyperX gear.
