Seán “Jacksepticeye” McLoughlin is best known for entertaining millions with his gaming and comedy content on YouTube, but one of his biggest side hobbies is giving back to good causes through his love of coffee.
With a complete rebrand of his existing and catchphrase-laden coffee brand, Top of the Mornin’ Coffee is set to offer a premium lineup of specialty drinks through the lens of positivity and humor—all while donating a portion of each purchase to Crisis Text Line.
Crisis Text Line is a global not-for-profit organization dedicated to providing free mental health services through confidential messaging at any time. Jack has been supporting the cause for over five years and this brand integration will see to continuing that partnership with each sale.
“With Top of the Mornin’, my goal was to make delicious coffee a good time as well—take out the stuffiness associated with a solid cup of Joe and make the experience as fun as it is tasty,” Jacksepticeye said. “We’ve totally revamped our branding to be bright and positive, while also using Top of the Mornin’ as an opportunity to help others in need through the Crisis Text Line—an organization I’m extremely passionate about, which spotlights youth mental health. Now, the brand combines three of my favorite things—coffee, positivity, and philanthropy—and I wouldn’t have it any other way.”
With this rebrand, Jack’s coffee brand will offer a growing lineup of drinks including coffee, tea, hot chocolate, and more. It will also include a curated line of merch, with one percent of each sale done through the product’s website going to the Crisis Text Line.
You can learn more about Top of the Mornin’ Coffee’s offerings and Jack’s partnership with Crisis Text Line on the brand’s official website.
