French esports organization Team Vitality has secured a one-year deal with adidas France.
The club, which fields rosters in League of Legends, Overwatch, Call of Duty, and other games, has announced its partnership with the popular sports brand earlier today. The adidas logo will be displayed on all of the team’s jerseys, including the EU LCS squad’s.
“It’s a good deal, not our biggest,” Nicolas Maurer, Team Vitality’s founder and owner, told Dot Esports. “We’ll send players to Adidas events, they’ll invite us to specific events too, and they’ll showcase our teams on their social networks. The goal of the deal is to do more than just clothes and branding.”
Last year, Team Vitality secured French cable television channel Canal+ as a sponsor and partnered with video-sharing website Dailymotion. The organization also partnered with Omen by HP, SteelSeries, Microsoft-owned Xbox One, and Burn Controllers.
It’s the second time in as many weeks that Adidas has partnered with an esports team. F.C. Copenhagen’s recently acquired CS:GO team, North, displays the company’s logo in its jersey as well. Adidas is the largest sportswear manufacturer in Europe and, alongside Nike, one of the biggest in the world.
Update Jan. 9 12:50pm CT: Nicolas Maurer clarified that he only meant the deal was not the company’s “biggest” in terms of total amount of money involved. “I don’t want to be misunderstood as ‘it’s not our best deal,’” he said. “But rather ‘it’s not the biggest in terms of financial volume.’”
