Twitch and Reddit planning four day live AMA event for SXSW

Twitch x Reddit IRL is an event aimed at bringing fans and viewers closer to their favorite entertainment industry professionals at SXSW.

The four-day event in Austin, Texas, from March 13 to 16, will put actors, bands, game developers, and artists in front of a live audience at Austin’s RIO venue for a real life Ask Me Anything forum—and it’s not just for folks heading to Austin, all content will be streamed daily through Twitch.

SXSW is an amalgamation of interactive media, film, and music conferences and festivals, and the Twitch x Reddit IRL event will reflect those industries in its offerings.

“Twitch has expanded to new categories that allow our streamers to share a much broader range of content beyond gaming,” Twitch CEO Emmett Shear said in a statement. “Twitch streamers can now share everything they do, just like Reddit has long allowed for subreddits that address every different kind of post. Partnering with Reddit for a live AMA experience at SXSW will help connect these two like-minded communities.”

Twitch’s Jon Carnage and Mary Kish will host the event, alongside gaming personalities Rachel “Seltzer” Quirico, Jose Sanchez, and Kelly Link. They’ll be joined daily by musicians, actors, gamers, technology professionals, and artists leading their industries.

“Reddit is the home of conversation online and we are excited to go live and in person with Twitch at SXSW,” Reddit CEO Steve Huffman added. “From music, gaming, and film, to the latest in science and tech, we look forward to hosting the leaders, artists, and thinkers who come to Austin.”

SXSW 2017 begins March 10. Programming for the SXSW Gaming event begins March 16. Twitch will also serve as the official broadcaster of the SXSW Gaming Awards and the SXSW Gaming Opening Party Cosplay Contest.