FOX Sports to air full NASCAR iRacing season after successful TV debut

It was the highest-rated esports TV program in history, according to FOX Sports.

Screengrab via NASCAR on FOX

The NASCAR season may be stuck in the garage during the COVID-19 global pandemic, but racing fans will have the opportunity to watch some virtual NASCAR for the time being.

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FOX Sports announced today it will air the remainder of the NASCAR iRacing Pro Invitational Series, which debuted on FS1 on March 22. The program aired at 12:30pm CT and was watched by 903,000 people for a 0.53 rating, according to Nielsen Media Research.

FOX Sports said the iRacing event was not only its most-watched program on FS1 since March 12 but that it is the highest-rated esports TV program in history.

“This rapid-fire collaboration between FOX Sports, NASCAR and iRacing obviously has resonated with race fans, gamers and television viewers across the country in a very positive way,” said Brad Zager, FOX Sports executive producer. “We have learned so much in a relatively short period of time, and we are excited to expand coverage of this brand-new NASCAR esports series to an even wider audience.”

The series will continue Sunday, March 29, when the drivers take the track at 12pm CT at virtual Texas Motor Speedway.

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Preston Byers
Dot Esports associate editor. Co-host of the Ego Chall Podcast. Since discovering esports through the 2013 Call of Duty Championship, Preston has pursued a career in esports and gaming. He graduated from Youngstown State University with a bachelor's degree in journalism in 2021.