This article is sponsored by McDonald’s.
As we inch closer to PAX 2023, Australia’s biggest annual gaming event, McDonald’s is embarking on a new partnership with esports juggernaut PWR for an exclusive launch activation, the Macca’s Lobby. There’ll be gaming, there’ll be competition, and plenty of festive activities.
This collaboration celebrates the launch of Macca’s “next big thing”—the McCrispy burger—which will be a moment to rejoice for all Aussie foodies.
The Macca’s Lobby features a range of popular games, including Overwatch 2 and EA FC 24 and the best part is fans will be able to hang out with their favourite stars from PWR’s extensive roster, and even challenge them in one-vs-one matches for a chance to win some exclusive merchandise.
Famous streamers from the team will kick things off with McCrispy streams to give you a taste of what is to come at PAX. PWR’s veteran Overstrand will launch the campaign on Oct. 1, followed by popular creators Chanzes onc Oct. 2 and Sync on Oct. 3. PWR’s Vindooly will then be holding his promotional streams on Oct. 3.
PAX goers know how tiring (yet exciting) walking in the convention all day can be, so Macca’s will be giving them a place to relax and play some games.
Make sure to check out all the official Twitter, Instagram, and Facebook accounts of McDonald’s Australia for more information on the launch of the McCrispy. I’m lovin’ it.
Try the new McCrispy at Macca’s today—Available after 10:30am. Serving suggestion.
